Category: Analytics
Why is my bounce rate so high?
Hang on a second, what is a bounce rate? As a quick refresher, bounce rate refers to the percentage of ...
How to fix referral spam in Google Analytics
If you actively use Google Analytics to monitor the performance of your website, or if you only use it once ...
Level your analytics with consumer data
Analytics have become synonymous with data-driven marketing, but there is an important distinction within analytics that can help accelerate growth ...
Fixing data discrepancies in Google Analytics
Google Analytics, like every analytics tool available on the web, doesn’t always deliver accurate data. There are many reasons why ...
Taking web analytics to the next level
Researchers at Brigham Young University may have found a next-gen way of measuring user behavior on the web. Work began as ...
Twitter’s Audience Insights
Late last week, Twitter rolled out a significant feature upgrade to its expanding Ads & Analytics toolset: the interactive Audience ...
Getting started with Twitter Analytics
With over 288 million monthly active users and over 500 million unique tweets sent out across the social network every ...