Category: Google
Follow this handy mobile-friendly checklist
In an update rolled out last week, Google strengthened its infamous mobile-friendly ranking signal further – making it all the ...
How Google fights webspam
Search engines are incredibly powerful tools that the majority use every day – helping us find, share and access a ...
Keep an eye on your outbound links
Earlier this month, Google issued manual actions for “unnatural outbound links.” This is a ranking penalty issued by Google, specifically ...
SEO isn’t just about pleasing Google
Yes, you heard us correctly: SEO isn’t just about keeping Google happy. Google SEO It’s fairly standard to invest all ...
Fixing data discrepancies in Google Analytics
Google Analytics, like every analytics tool available on the web, doesn’t always deliver accurate data. There are many reasons why ...
Delving inside Google’s RankBrain
A new study from marketing consultancy, Stone Temple has offered a rare glimpse inside Google’s structured search results. The research ...
The potential impact of real-time algorithm updates
Every incremental algorithm update pushed out by Google in recent years has brought joy to some SEOs and sorrow to others. ...
Assessing the impact of Google’s mobilegeddon
When Google announced the launch of its new mobile-friendly ranking signal last year, many believed the impact would be devastating ...
Google to boost mobile-friendly ranking signal
Google has announced that it will boost its mobile-friendly search ranking signal at the beginning of May. The algorithm, which ...
Competing in Google’s organic search space
Recent changes to Google’s search engine results pages have taken many by surprise. Last month, Google pulled the sidebar ads ...
Embracing the Physical Web
What if every physical object could push out an interactive web link? That, essentially, is the idea behind the ‘Physical ...
Will Google’s AMP make your site faster?
Eagle-eyed searchers may have noticed that Google has begun including handy links to optimised versions of mobile pages created with ...