Category: News
Turning customers into online advocates
Outside of the food and hospitality industry, it can be a real struggle for businesses to glean reviews from customers. ...
Link building the right way
We rely on the internet now more than ever before, with the web undeniably fuelled by interactive links. Search engines ...
Keep an eye on your outbound links
Earlier this month, Google issued manual actions for “unnatural outbound links.” This is a ranking penalty issued by Google, specifically ...
Understanding social algorithms
We’re connected to hundreds of people, maybe even thousands, on social media. But when we log in to our accounts, ...
SEO isn’t just about pleasing Google
Yes, you heard us correctly: SEO isn’t just about keeping Google happy. Google SEO It’s fairly standard to invest all ...
Fixing data discrepancies in Google Analytics
Google Analytics, like every analytics tool available on the web, doesn’t always deliver accurate data. There are many reasons why ...
Could bots replace the website?
According to Kik’s Head of Messaging, Mike Roberts: “Messaging apps are the new web browsers and bots are the new ...
GDS previews upcoming digital strategy
The Government Digital Service (GDS) has outlined its digital strategy for the year ahead – pledging to help the wider ...
Presenting a clearer picture with HD design
If you haven’t already noticed, the web is going high-def. From bombastic background images to nifty UI elements, HD design ...
Hold on, is Google not a search engine?
According to new legislation adopted by the European Union, Google is no longer considered to be a search engine. It ...
Delving inside Google’s RankBrain
A new study from marketing consultancy, Stone Temple has offered a rare glimpse inside Google’s structured search results. The research ...
The potential impact of real-time algorithm updates
Every incremental algorithm update pushed out by Google in recent years has brought joy to some SEOs and sorrow to others. ...