Category: Search
Do keywords matter anymore?
The days of stuffing content with targeted keywords just to appeal to search engines is over. Let’s be honest, that ...
How should I structure my URLs?
Before we publish anything on the Connect blog, we take a minute to optimise URLs for both our readers and ...
On-page SEO factors that search engines love
On-page SEO can be something of a bugbear for organisations looking to make their mark on search. This infographic, created ...
Google to begin factoring mobile page speed
Mobile page speed doesn’t currently impact your organic search rankings, but this could soon change, according to Google’s Gary Illyes. ...
Aiding the UX with microinteractions
Best practice has long dictated that websites should be optimised to ensure they load and react as quickly as possible. ...
Local councils turn up the UX heat
Local councils are actively making improvements to their platform’s user experience, according to Socitm’s newly released ‘Better Connected’ survey – ...
Could modular Instant Apps kill the download?
Earlier this week, Google’s introduced what it is calling ‘Instant Apps’ for Android. Simply put, it’s an instinctive way of ...
How Google fights webspam
Search engines are incredibly powerful tools that the majority use every day – helping us find, share and access a ...
Amplifying content for search success
By now, you should understand that high-quality content is crucial for search success. But how should you go about prioritising ...
Link building the right way
We rely on the internet now more than ever before, with the web undeniably fuelled by interactive links. Search engines ...
Keep an eye on your outbound links
Earlier this month, Google issued manual actions for “unnatural outbound links.” This is a ranking penalty issued by Google, specifically ...
Delving inside Google’s RankBrain
A new study from marketing consultancy, Stone Temple has offered a rare glimpse inside Google’s structured search results. The research ...