Category: Social
The benefits of social media for small businesses
Social media has matured from a space for interaction to a powerful marketing tool for businesses of all sizes, becoming ...
Facebook wages war on clickbait
Last week, Facebook announced its latest step in the war on clickbait. Previously, the company has clamped down on clickbait ...
Twitter report uncovers untapped SMB potential
More than half a billion tweets are sent every day – close to 6,000 every second, and an impressive 310 ...
Pokémon GO is a social masterclass
If you haven’t heard of Pokémon GO by now, you probably haven’t ventured outside recently. If you’re out in public ...
Facebook is changing its News Feed again
Businesses beware, Facebook is planning to make yet more changes to its News Feed – opting to favour posts shared ...
Getting started with Instant Articles
When Facebook’s Instant Articles feature was first announced last year, it was greeted with a fair degree of skepticism from ...
Instagram rolls out business profiles
For years, SMEs have had as little insight about their Instagram posts as the average user. But soon, they’ll be ...
Amplifying content for search success
By now, you should understand that high-quality content is crucial for search success. But how should you go about prioritising ...
Understanding social algorithms
We’re connected to hundreds of people, maybe even thousands, on social media. But when we log in to our accounts, ...
I’d like to connect with you on LinkedIn
Oh Monica Dobbin. You are such a tease! You have everything – you don’t need me as a connection. You ...
Instagram goes full-size | Twitter pledges diversity
Instagram ventures into full-size territory with the launch of landscape and portrait imagery “Visit the Eiffel Tower in Paris, as ...
LinkedIn takes on Slack | Pinterest dominates e-commerce
LinkedIn has given its messaging features a new lease of life in a move that could be viewed as a ...