Category: Strategy
Using hashtags for business on social media
Want to take your social media posts for business from good to great? When used correctly, hashtags provide an effective ...
Do keywords matter anymore?
The days of stuffing content with targeted keywords just to appeal to search engines is over. Let’s be honest, that ...
Attention spans in the mobile landscape
It shouldn’t come as too big of a surprise that the average human attention span is reducing, and rapidly at ...
The direction of digital strategy in the UK
Digital Economy Minister, Ed Vaizey is seeking fresh ideas from the public and wider tech industry on the direction of ...
Every story told on the web must be mobile
When news breaks, a frantic mobile game is played by publishers to ensure content is viewed by as many as ...
Twitter’s Audience Insights
Late last week, Twitter rolled out a significant feature upgrade to its expanding Ads & Analytics toolset: the interactive Audience ...
Google’s content experiments
At its primitive core, Google is an information-retrieval system tasked with sourcing relevant information from across the web based on ...
Building your brand on Instagram
It has been barely five years since its conception, but Instagram has already flourished into a visual behemoth. With over ...