Tag Archive: Analytics
How to fix referral spam in Google Analytics
If you actively use Google Analytics to monitor the performance of your website, or if you only use it once ...
Level your analytics with consumer data
Analytics have become synonymous with data-driven marketing, but there is an important distinction within analytics that can help accelerate growth ...
Taking web analytics to the next level
Researchers at Brigham Young University may have found a next-gen way of measuring user behavior on the web. Work began as ...
Twitter’s Audience Insights
Late last week, Twitter rolled out a significant feature upgrade to its expanding Ads & Analytics toolset: the interactive Audience ...
Building your brand on Instagram
It has been barely five years since its conception, but Instagram has already flourished into a visual behemoth. With over ...
Monopolising the mobile market
The digital landscape has irrevocably splintered, with an emerging acute focus on the mobile market. Simply put, users now expect ...