Tag Archive: Marketing
The benefits of social media for small businesses
Social media has matured from a space for interaction to a powerful marketing tool for businesses of all sizes, becoming ...
Designing without data is a shot in the dark
Data and quantitative analysis underpin the entire business landscape, but it’s in design and digital marketing where their potential is fully ...
Amplifying content for search success
By now, you should understand that high-quality content is crucial for search success. But how should you go about prioritising ...
Attention spans in the mobile landscape
It shouldn’t come as too big of a surprise that the average human attention span is reducing, and rapidly at ...
There are now more mobile devices than people in the UK
In case you needed further proof that mobile is fast becoming the priority channel in the contemporary digital mix, a ...
The Week in Social Media: Facebook’s friend changes, Instagram in real-time & more
It has been another hectic week in the tumultuous world of social media, so, sit back and let the Connect ...
Building your brand on Instagram
It has been barely five years since its conception, but Instagram has already flourished into a visual behemoth. With over ...
Native applications vs. Responsive design
In the height of the digital age, many business owners are faced with the dilemma of choosing between adopting a ...
Exploring the value of the web
In this fast-paced and ever-changing business environment, owning and operating a successful small business is far easier said than done. ...
Monopolising the mobile market
The digital landscape has irrevocably splintered, with an emerging acute focus on the mobile market. Simply put, users now expect ...